Brands borrow from culture. I make them earn interest.

Ownership. This site and its written content belong to Atul Rajan. The campaigns shown were produced for and remain the property of the respective clients, agencies and production partners credited alongside each case. They appear here as a record of work, not as a claim of ownership.

Credits and status. Every case states whether it went to market or not, and names the collaborators known at the time of writing. If a credit is wrong or missing, write to hello@atulrajan.com and it will be corrected.

Use. You're welcome to view, share and link to this site. Reproducing the writing, layouts or images elsewhere, commercially or otherwise, needs written permission first.

Third-party embeds. Films are served by YouTube and Vimeo, social posts by Instagram, and scheduling by Calendly. Playing a film, loading a post or opening the calendar means those services may set cookies under their own terms and privacy policies.

Booking. A booked call is a conversation, not a contract. Any engagement that follows is governed by a separate written agreement covering scope, fees and confidentiality.

Accuracy. Results and figures quoted are as reported by the client at the time and are not independently audited. Nothing here is an offer or a guarantee of outcome.

This is a personal portfolio, not a shop or a mailing list. It collects as little as possible: nothing is sold, and there is no advertising or profiling here.

What this site itself collects. No accounts, no forms and no analytics of its own. Your browser's local storage is used only to remember where you left off and which sections you had open, so the page looks the same when you return. Clearing site data removes it.

What the host records. The site is served by a third-party hosting provider, which keeps standard server logs (IP address, browser, referring page, time of request) for security and to keep the site running. These are kept briefly and not used to identify you.

Films and posts. Case films are embedded from YouTube and Vimeo and load only when you press play; from that point those platforms may set cookies and record playback on their own terms. YouTube embeds use the privacy-enhanced domain where available. Instagram posts in the reels section are embedded and load with that section, so Instagram may set cookies once it is reached. Audio, including voiceovers and narration, is hosted here and plays without any third party.

Booking a call. The scheduling link is handled by Calendly. Anything you type there (name, email, timezone, what you want to talk about) is processed by Calendly and shared with me for the purpose of arranging and having that call.

Fonts. Typefaces are served by Google Fonts, which receives the request needed to deliver the font files.

Email. Writing to hello@atulrajan.com means your message and address sit in my mailbox. Correspondence is kept while a conversation is live and for a reasonable period after, then deleted.

Sticker requests. If you ask for a set, your name and postal address are used to send it and nothing else. They are deleted once it has shipped.

Sharing. No personal information is sold, rented or passed to anyone beyond the services named above, unless the law requires it.

Your choices. You can ask what is held about you, ask for it to be corrected or deleted, or withdraw from a conversation at any time. Write to hello@atulrajan.com and it will be handled. Browser settings and extensions can block the third-party embeds above before they load.

Children. This site is aimed at professional audiences and is not directed at anyone under 16.

Grievances. Questions or complaints about how this site handles your information go to Atul Rajan, Bengaluru, India, at hello@atulrajan.com. Expect an acknowledgement within a week and a resolution within a month.

Changes. If this policy changes, the date above changes with it.

The aim. This site is built to meet WCAG 2.1 Level AA: readable contrast, text that scales, keyboard access to every control, and labels on the parts that aren't text.

Where it falls short. Films, social posts and the scheduling calendar are embedded from YouTube, Vimeo, Instagram and Calendly, and their controls and captions are outside my control. The sticker wall is decorative and adds nothing you'd miss if it didn't load. Some case artwork carries copy inside the image; the caption under each frame quotes the line, but scanned layouts are not fully readable by a screen reader.

Motion. Entrance animations and the marquee respect your system's reduce-motion setting. Nothing on the site flashes or autoplays with sound.

Found a barrier? Write to hello@atulrajan.com with the page and what got in the way. I'll reply within a week and fix what can be fixed, or describe the content another way if it can't.